Sweet Dough, which started by baking cupcake-shaped cookies for the locally known Misha’s Cupcakes, now has its own location and continues to thrive.
Jeannette Martiarena is the woman behind the success of Sweet Dough. Born and raised in New York City, Martiarena moved to Miami more than 12 years ago.
As Martiarena looked to reinvent herself after working in the garment industry and for an insurance company, she decided to make sugar cookies. Misha’s Cupcakes opened its doors to her.
“I am super thankful to her because she was the first door that opened to the public and everyone liked the idea,” she said.
Her first cookie order while at Misha’s was for 900 cookies.
Martiarena wanted her cookies to be unique.
“I started playing with a lot of different recipes because I wanted mine to be different. I played around a lot with my dough until I found the perfect consistency with the royal icing,” she said.
With Martiarena and her husband of two years, Luis, who had been a pastry chef more than 15 years, Sweet Dough keeps growing in popularity.
During the holidays, Sweet Dough gets a lot of orders. Cookie themes depends on the holiday.
Jessica Hird, an employee at Sweet Dough, loves the atmosphere.
”It’s a really good place to actually work at. It’s not stressful at all. I love their customers because they are really homebound,” Hird said.
Sweet Dough has a loyal clientele and receives new customers referred by others all the time. The main aspect of Sweet Dough that the customers appreciate is the customer service.
”Customer service is really big,” Martiarena said.
Martiarena expressed a desire to have multiple locations in the future.
“Our big goal is to just have a main location and two smaller locations,” Martiarena said, one perhaps in South Beach.
If you go
▪ What: Sweet Dough
▪ Where: 2753 SW 142nd Ave.
▪ When: Open from 7 a.m. to 7 p.m.
▪ Contact: 786-210-1337