A local entrepreneur and marketing strategist hopes to give back to Miami Gardens youth by teaching them her techniques at an entrepreneurship camp this weekend.
The event, which will take place Saturday morning at Myrtle Grove K-8 Center, 3125 NW 175th St., was organized by Shatoya Johnson, the founder of The Abundance Group. Johnson, 30, grew up and went to elementary, middle and high school in Miami Gardens before finding success in sales and marketing.
Her business initially worked with consulting businesses and professionals, but Johnson said she saw a need in her hometown that she wanted to address.
“I thought, if I were to educate our youth then imagine how much further they could go into the business world and into entrepreneurship,” Johnson said.
Johnson said that schools can only do so much to teach kids about financial literacy, business and entrepreneurship and she saw her group and this event as a chance to give back.
“We teach them they truly have the opportunity to create their own job opportunities not just for themselves but for their community,” Johnson said.
Miami Gardens has placed an emphasis in recent years on developing business and keeping shoppers in the city when they come to events at Sun Life Stadium. In the past two years stores like Sonic Beach, Walmart Neighborhood Market and Aldi have moved in, but Johnson thinks there’s a chance for more development in the area.
“Without the knowledge, the people can’t do it,” Johnson said. “There’s no reason the area should not produce more business.”
Johnson’s event will feature breakout sessions for children and an oratorical contest with a cash prize. A concert will follow the event featuring local artists.