Miami Beach

A former Playboy space is on the market in Miami Beach. Here are 5 takeaways

Playboy logo at the Playboy Plaza Hotel in Miami Beach in 1971.
Playboy logo at the Playboy Plaza Hotel in Miami Beach in 1971. Miami Herald File

A piece of Miami Beach history is up for grabs — the former Playboy Theater is for sale, with a price tag of about $8 million. This iconic spot inside the old Playboy Plaza Hotel, now the Castle Beach Club) is known for its past glitz.

FULL STORY: A piece of Playboy history is for sale in Miami Beach. It can be yours for $8M

View of the ground floor and mezzanine including the balconies inside the former Playboy Plaza Hotel Theater, located inside The Castle Beach, 5445 Collins Ave. in Miami Beach. The venue, seen Friday, Nov. 14, 2025, is closed and up for sale.
View of the ground floor and mezzanine including the balconies inside the former Playboy Plaza Hotel Theater, located inside The Castle Hotel, at 5445 Collins Avenue., in Miami Beach. The venue is closed and is up for sale, by the actual owners, on Friday, November 14, 2025. Pedro Portal pportal@miamiherald.com

Here are the highlights:

  • The theater covers 26,000 square feet and once hosted big shows and even a Gloria Estefan music video.
  • It’s a bit dusty and seatless now, but the classic stage and decor remain; it just needs cleaning to shine again.
  • Playboy Enterprises is moving its headquarters to Miami Beach, but the company isn’t interested in buying the theater itself.
  • The venue’s buyer will enjoy building amenities like direct beach access, a pool and gym, plus the possibility of buying condos.
  • The brokers think it could become a theater, museum, trendy restaurant, or even a creative workspace for someone with vision.

The summary points above were compiled with the help of AI tools and edited by journalists in the Miami Herald newsroom. The full story in the link at top was reported, written and edited entirely by Miami Herald journalists.

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