Downtown Miami

A ‘Tiger King’ mural popped up in Wynwood. Less than a week later, it changed dramatically

Louis Wolfson III hated it when he first saw it.

A founding partner at Pinnacle Housing Group, he didn’t expect a 16-foot mural of “Tiger King: Murder, Mayhem and Madness” star Joe Exotic to pop on the side his building on April 15.

The Netflix docuseries had become the go-to show of quarantine, yet honoring a man who killed five tigers seemed a bit much to Wolfson. But by the time he started to see the beauty in the portrait, its creator had already begun second guessing himself.

“I don’t necessarily think Joe Exotic is someone that deserves to be memorialized in the community,” muralist Kyle Holbrook recalled of his early creation, which sits on the corner of Northwest 36th Street and Fifth Avenue in Miami.

His subsequent ruminations led to the mural’s current iteration: a 26-foot homage to doctors, nurses and other workers in the heathcare field — featuring a masked Joe Exotic.

Muralist Kyle Holbrook checks a reference image on his phone for the PPE mask he just painted onto his mural of convict Joe Exotic and a tiger, from the now ubiquitous Netflix docu-series called Tiger King, at 500 NW 36th St, on Friday, April 17, 2020.
Muralist Kyle Holbrook checks a reference image on his phone for the PPE mask he just painted onto his mural of convict Joe Exotic and a tiger, from the now ubiquitous Netflix docu-series called Tiger King, at 500 NW 36th St, on Friday, April 17, 2020. Daniel A. Varela dvarela@miamiherald.com

“I really wanted to, as an artist, show my gratitude towards the health care workers,” Holbrook said.

“We’re just saying thank you,” Wolfson added.

Wolfson’s initial reaction wasn’t uncommon. One person called the mural a reflection of “peak gentrification” on Twitter. Holbrook says an animal rights activist even emailed him.

In-person, however, Holbrook only saw smiles. Hundreds of people have stopped and snapped pictures as he touched up the initial piece. Yet one family stood out.

“They came all the way form Homestead, just to come to get pictures,” Holbrook said. “They said they hadn’t left the house in a week.”

Wynwood resident Sandra Losada, 43, walks her french bulldog Papi past the mural of Joe Exotic, from the now ubiquitous Netflix docu-series called Tiger King, at 500 NW 36th St, on Friday, April 17, 2020.
Wynwood resident Sandra Losada, 43, walks her french bulldog Papi past the mural of Joe Exotic, from the now ubiquitous Netflix docu-series called Tiger King, at 500 NW 36th St, on Friday, April 17, 2020. Daniel A. Varela dvarela@miamiherald.com

Those moments are part of the reason Holbrook created it. “Tiger King” provided the country with a much needed distraction, he says, as the coronavirus pandemic grew worse. He wanted his mural to do the same thing. And, for the most part, it did. considering the buzz created by CBS4 and Channel 10. That fanfare, which Wolfson witnessed firsthand on Saturday, actually spawned his initial admiration of the work.

“This mural was meant to inspire and pick up the neighborhood,” Wolfson said. “I watched a steady flow of people coming up and taking their picture in front of the Tiger King.”

Muralist Kyle Holbrook stands on a ladder as he works to finish the additions to his mural of convict Joe Exotic and a tiger, from the now ubiquitous Netflix docu-series called Tiger King, at 500 NW 36th St as traffic piles up from a Farm Shares food drive nearby, on Tuesday, April 21, 2020.
Muralist Kyle Holbrook stands on a ladder as he works to finish the additions to his mural of convict Joe Exotic and a tiger, from the now ubiquitous Netflix docu-series called Tiger King, at 500 NW 36th St as traffic piles up from a Farm Shares food drive nearby, on Tuesday, April 21, 2020. Daniel A. Varela dvarela@miamiherald.com

With Joe Exotic being the work’s main draw, Holbrook didn’t want to completely erase him. Giving the former zookeeper a mask, he says, linked Exotic’s ascension in popular culture to the diligence of those fighting the virus.

Or, put differently, the hilarity of an Oklahoman does have some significance in these uncertain times — just not more than the heroes saving countless lives on a daily basis.

“Hopefully people will get them both,” Holbrook concluded, “because they’re both important.”

C. Isaiah Smalls II
Miami Herald
C. Isaiah Smalls II is a sports and culture writer who covers the Miami Dolphins. In his previous capacity at the Miami Herald, he was the race and culture reporter who created The 44 Percent, a newsletter dedicated to the Black men who voted to incorporate the city of Miami. A graduate of both Morehouse College and Columbia Graduate School of Journalism, Smalls previously worked for ESPN’s Andscape.
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