Lavish UM sorority recruitment video getting buzz

A sorority at the University of Miami has made a posh recruitment video that is attracting a lot of attention across the Internet.

UM’s chapter of Delta Gamma is recruiting new members in the days leading up to the spring semester, and it made a video set to bouncy pop music featuring several bikini-clad sisters sailing on a yacht, back-flipping into the ocean off of a stilt house and hanging out on the beach. A brief segment shows the sisters on UM’s campus in Coral Gables.

The second half of the four-minute video switches to scenes of several members inside the chapter house, telling the camera where they’re from before saying “But Delta Gamma is home.” After a few more shots of the women eating pizza and dancing, the video concludes with an aerial shot of the women on the beach forming an anchor, the sorority’s symbol.

The video shown to recruits is a little different from one posted on the YouTube page of Artec Media, the Miami-based company that produced the clip. That video is longer and does not feature the segment at the chapter house.

Several blogs and new outlets were linking to one of the two videos Friday, pointing out the seemingly high production value and, in some cases, criticizing the clips for focusing more on leisure and less on the academic life at UM.

Lauren Gorney, 23, a 2014 UM graduate who was in Delta Gamma, told the Miami Herald she has seen the different feedback. but that most of it has been positive. She calls the footage a good insight into UM’s Delta Gamma chapter.

“I think the video is fun. It’s cute, and it’s a fun representation of not only DG in Miami, but of life in Miami,” she said. “That’s what you do in Miami. We’re fortunate that the weather is beautiful. I had countless times out on boats and on the beach on the weekends.”

Gorney, who currently works in Delray Beach as merchandising manager for a retailer, also pointed out that the clip that shows the sisters stating where they’re from is the actual recruitment video shown to potential members.

“We would never show a video that only shows us jumping around on boats,” she said “That doesn’t give insight into Delta Gamma.”

The video elicited plenty of comments from Twitter users:

This story was originally published January 8, 2016 at 1:56 PM with the headline "Lavish UM sorority recruitment video getting buzz."