The company that hosts one of the World Golf Championships in Doral pledged Tuesday a minimum of $2.5 million over the next 10 years to United Way of Miami-Dade.
Cadillac Championship said its mission goes beyond advancing the interests of the players and the game itself. In addition, it will work with United Way in elevating the profile of its tournament and events.
“It is in our mission to make an impact on the community where we play,” said David Pillsbury, president of Championship Management of the Professional Golf Association Tour. “The missing piece for us was finding the right charity partnership.”
Cadillac Championship runs the annual World Golf Championship tournament at Trump National Doral, a PGA event. The Cadillac Championship has generated more than $11 million for charity, most of which is earmarked for South Florida, since the World Golf Championship series began in 1999.
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United Way, established in Miami-Dade in 1924, helps fund local charities to further education, financial stability and health needs in the community.
“I can’t imagine what this county would look like without United Way,” said Miami-Dade County Mayor Carlos Gimenez, who attended Tuesday’s event in the United Way headquarters on 3250 SW Third Ave.
Officials from Cadillac and United Way visited three other charities as part of the Cadillac Championship Charity Ride Out. Cadillac donated $300,000 to the three charities: Make-A-Wish of Southern Florida, Boys and Girls Club of Broward County and The First Tee of Miami, which runs a golf program for children, particularly economically disadvantaged children, to instill character and promote healthy choices through the game of golf. The donation is not part of the 10-year pledge to United Way.
As partners, United Way will help raise the profile of the Cadillac Championship. It will recruit volunteers, promote the event and help sell tickets to it. It will also help organize the annual fashion show hosted by Ivanka Trump and yet-to-be-named designer. Last year, Carolina Herrera headlined the show.
Additionally, tournament officials announced that Grammy-winner Carlos Santana will perform during the 2015 tournament. They expect the show to draw 8,000 to 10,000 people.
With this year’s tournament, officials will launch a new concept, Cadillac Miami Nights Live, to propel the tournament into a major entertainment event as well.
“We are very excited about the direction in which we are taking this tournament,” Pillsbury said.