Miami-Dade County

Lyft wants you to ditch your car for a month — and get a reward for it

This 2016 file photo shows a smartphone displaying the Lyft app.
This 2016 file photo shows a smartphone displaying the Lyft app. AP

Lyft, the rideshare company, has issued a challenge to car-loving Miami drivers.

Ditch your car for a month and vie for a chance to score $650 worth of transportation credits on things like Lyft rides, Brightline, Metrobus, Metrorail, Citi Bike and Zipcar.

The catch: There will only be 50 winners chosen for the challenge, which runs Oct. 8 to Nov. 6. Miami residents can register at ditchwithlyft.com/Miami starting Wednesday, Sept. 26.

Here’s how it works:

After you register, if you’re chosen to participate you’ll receive transportation credits that will include:

A Lyft Shared Ride credit worth $300;

A $60 Brightline credit;

A Miami-Dade Transit pass for unlimited rides on Metrobus and Metrorail, valued at $146.25;

A Zipcar one month membership and application valued at $32, plus a $100 drive credit;

And a one month pass for unlimited Citi Bike Miami Deluxe rides, which is worth $35.

You don’t have to actually “ditch” your car in some inaccessible lot for 30 days. But, ostensibly, if you score all of these public transportation freebies, Lyft and the partnering companies hope you learn to rely less on your car to help alleviate some of the county’s congestion.

“Lyft alone is not the overall solution to overcome transportation hurdles, but by partnering with Brightline, Metrobus, Metrorail, Citi Bike Miami, and Zipcar we are able to create a full menu of mobility options for Miami residents,” said Sam Cohen, Lyft Florida’s general manager, in a statement.

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Miami-Dade County Mayor Carlos Gimenez, pictured here in a meeting with the Miami Herald’s editorial board on Jan. 26, 2018. In a September release from rideshare company Lyft, he said the county is excited to participate with Lyft in a Ditch Your Car challenge that will offer public transportation incentives on Oct. 8-Nov. 6, 2018. MATIAS J. OCNER mocner@miamiherald.com

In a statement, Miami-Dade County Mayor Carlos Gimenez added: “Multimodal transportation options are essential for our residents, providing access to employment, education, and opportunity. The Ditch Your Car campaign is a great way to encourage people to try all forms of transportation door to door.”

Follow @HowardCohen on Twitter.
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