Broward County

Instacart expands grocery delivery to Fort Lauderdale

Instacart’s Joel King, left, Louna Nelson, David Lipkin and Claudia Rodas complete Instacart customers’ orders in the Whole Foods Market in downtown Miami.
Instacart’s Joel King, left, Louna Nelson, David Lipkin and Claudia Rodas complete Instacart customers’ orders in the Whole Foods Market in downtown Miami. Miami Herald File

Any grocery shopping haters in Fort Lauderdale? Instacart, the fast-growing grocery delivery service now serving parts of Miami-Dade, is coming your way.

On Thursday, the on-demand service announced that it has expanded into Fort Lauderdale, its second market in Florida. Fort Lauderdale residents can order from retailers such as Whole Foods Market, Publix, Total Wine & More and Petco, and have their groceries delivered in as little as one hour.

Instacart's initial delivery area in Fort Lauderdale is in the following 11 zip codes: 33301, 33304, 33305, 33306, 33308, 33309, 33311, 33312, 33315, 33316 and 33334.

Founded in San Francisco in 2012, Instacart has quickly expanded to 25 metropolitan areas across the United States. In May of 2015, Instacart entered parts of the Miami area, expanded the service area a couple of months later, and it quickly became one of the company’s fastest-growing markets. Instacart General Manager Nick Friedrich noted that customer requests from Fort Lauderdale for the service have been high, so the northward expansion was a natural.

To use Instacart, customers go to www.Instacart.com or open the Instacart mobile app on their phone, select their city and store, add items to a virtual cart, then choose a delivery window (within one hour, within two hours, or up to seven days in advance) and check out. The order is filled by an Instacart Personal Shopper and then delivered. Prices are the same as in the store unless otherwise noted, Publix BOGOs are included, and deliveries typically cost $5.99.

Initially in Miami, Instacart’s service did not include Publix. In July, Instacart and Publix parterned in the greater Miami region, servicing 37 ZIP codes from Hallandale Beach to South Miami. Fort Lauderdale marks a significant expansion of the two companies’ initial collaboration.

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