Broward County

Five-story Rolex store proposed for Lauderdale’s Las Olas Boulevard

A five-story Rolex-branded store has been proposed for Fort Lauderdale’s Las Olas Boulevard, pictured here in 2021.
A five-story Rolex-branded store has been proposed for Fort Lauderdale’s Las Olas Boulevard, pictured here in 2021. mocner@miamiherald.com

High-end luxury in the form of a five-story Rolex-branded jewelry store could be coming to Fort Lauderdale’s Las Olas Boulevard.

The store, operated by Weston Jewelers, would rise at 1117 E. Las Olas Blvd., right along the Himmarshee Canal on the northwest corner of Las Olas and Southeast 12th Avenue.

The 32,000-square-foot building would feature at least three floors of retail space with a bridal studio, champagne bar and service center. The top floor would also have room for exclusive cocktail parties to showcase the launch of a new Rolex watch.

Read the full story at SunSentinel.com.

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