Broward County

Five-story Rolex store proposed for Lauderdale’s Las Olas Boulevard

By Susannah Bryan South Florida Sun Sentinel
A five-story Rolex-branded store has been proposed for Fort Lauderdale’s Las Olas Boulevard, pictured here in 2021.
A five-story Rolex-branded store has been proposed for Fort Lauderdale’s Las Olas Boulevard, pictured here in 2021. MATIAS J. OCNER mocner@miamiherald.com

High-end luxury in the form of a five-story Rolex-branded jewelry store could be coming to Fort Lauderdale’s Las Olas Boulevard.

The store, operated by Weston Jewelers, would rise at 1117 E. Las Olas Blvd., right along the Himmarshee Canal on the northwest corner of Las Olas and Southeast 12th Avenue.

The 32,000-square-foot building would feature at least three floors of retail space with a bridal studio, champagne bar and service center. The top floor would also have room for exclusive cocktail parties to showcase the launch of a new Rolex watch.

Read the full story at SunSentinel.com.

Profile Image of Dana Banker
Dana Banker
Miami Herald
As managing editor of the Miami Herald, I oversee the newsroom’s coverage, from local issues and state politics to entertainment, sports, visual journalism and investigations. I’m a native Floridian and a veteran journalist who twice led teams honored with the Pulitzer Prize Gold Medal for Public Service. A University of Florida graduate, I grew up in Tampa and spent the first decade of my career as a reporter in South Florida, covering beats ranging from cops and government to education and environment. Before joining the Herald, I was managing editor of the South Florida Sun Sentinel. I’ve served as a Pulitzer Prize juror and president of the Florida Society of News Editors. I prioritize stories that matter to readers, and journalism that makes a positive impact in our community. 
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