Celebrity Cruises announces new CMO, Peter Giorgi

Advertising executive Peter Giorgi will be taking over as Celebrity Cruises’ chief marketing officer, the line announced Tuesday.

Giorgi, who recently served as head of global advertising for home-sharing company Airbnb, will oversee the line’s global marketing strategies, including its new “Modern Luxury Lives Here” campaign. He will join the cruise line on April 15.

“We are looking forward to [Giorgi] bringing his many years of creativity, brand strategy, disruptive and bold marketing, and success with other well-known consumer brands,” said Lisa Lutoff-Perlo, president and CEO of Celebrity Cruises. “His experience and approach is perfectly aligned with the direction we are setting for Celebrity.”

Giorgi also spent eight years at advertising agency Crispin Porter + Bogusky, working with brands such as Volkswagen, Jose Cuervo and vitaminwater.

Celebrity Cruises has been expanding recently. Earlier this month, the line purchased Ocean Adventures, adding the 48-passenger M/V Eclipse and 16-passenger catamaran M/C Athala II for itineraries to the Galapagos Islands.

This story was originally published April 5, 2016 at 5:00 AM with the headline "Celebrity Cruises announces new CMO, Peter Giorgi."