Tourism & Cruises

Carnival Corp. ad to hit Super Bowl airwaves

Carnival Corp. will run a TV ad during the Super Bowl in February. Here is a still from one of the four concepts in the running, called “Message in a Bottle.”
Carnival Corp. will run a TV ad during the Super Bowl in February. Here is a still from one of the four concepts in the running, called “Message in a Bottle.”

Carnival Corporation will kick off its new national marketing initiative in front of a massive audience.

The Doral-based cruise giant announced Thursday that it will air its first Super Bowl television commercial in February. Which ad will run is still unknown: The company is asking the public to choose from four semi-finalists posted on WorldsLeadingCruiseLines.com.

The winning spot will run during Super Bowl XLIX, which will be broadcast on NBC Feb. 1.

“There is no bigger stage than the Super Bowl for telling our story, and we’re excited about the opporutnity to start a new dialogue with consumers about cruising and use their input in helping us pick the creative concepts,” Carnival Corp. CEO Arnold Donald said in a statement.

Earlier this year, 111.5 million people watched the football showdown.

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