Tourism & Cruises

Miami’s newest cruise line Virgin Voyages unveils on-board music options for 2020 ship

Voyage Vinyl, the ship’s on-board record store, will have listening stations, record collections and a performance spot for live DJ sets.
Voyage Vinyl, the ship’s on-board record store, will have listening stations, record collections and a performance spot for live DJ sets. Virgin Voyages

Richard Branson’s Virgin brand started out as Virgin Records, so it’s no surprise that the billionaire’s new South Florida cruise company, Virgin Voyages, is prioritizing music.

When its first ship The Scarlet Lady launches from Miami next year it will feature a record store, karaoke lounge, and resident DJs, the company announced Wednesday.

The record store, Voyage Vinyl, will have listening stations, record collections and a performance spot for live disc jockey sets. The Groupie will be an on-board bookable karaoke, gaming and movie lounge. DJs in residence who will perform on the ship, at ports, and at Virgin’s destination in Bimini include British musician Mark Ronson, New York-based band Sofi Tukker and American DJ Marc Kinchen (MK).

groupie.jpg
The Groupie will be an on-board bookable karaoke, gaming and movie lounge on board Virgin Voyages’ first ship, The Scarlet Lady, launching from Miami in 2020. Virgin Voyages

Keeping with the music theme, each one of the ship’s 78 suites will have a record player.

Branson announced last year that Virgin will join cruise companies Royal Caribbean, Norwegian and MSC by building a cruise terminal at PortMiami, planned to open by 2021. Virgin has ordered three more ships, for a total of four on the way.

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Taylor Dolven covers the tourism industry at the Miami Herald, where she aims to tell stories about the people who work in tourism and the people who enjoy it. Previously, she worked at Vice News in Brooklyn, NY, where she won a Front Page Award from the Newswomen’s Club of NY for a national investigation of police shootings.
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