The name Miami evokes neon lights down Ocean Drive and the expansive Brickell skyline often come to mind.
A group of developers and real estate brokers involved in 19 upcoming projects across the town of Bay Harbor Islands will try to change that perception when they gather at “Unveiling Paradise,” an event Sunday designed to drive buyer interest to the area.
Together, the developers and brokers make up the Island Living Council, a task force working to increase exposure of Bay Harbor and shift new-buyer focus from well-known hotspots like Miami Beach and Brickell to Bay Harbor, a town nestled just east of Bal Harbour and connected to North Miami by the 125th Street Causeway.
“[Bay Harbor] was previously dormant because the city was against large development ... and big developers didn’t wanna jump over here because it was too small for them,” explained Ivan Ramirez, president of Crescendo Real Estate and the founder of the Island Living Council. “But now smaller developers wanna get their first [South Florida] project under their belt and Bay Harbor is small enough, it’s high-end and boutique.”
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Sunday’s event, a walking tour, runs from 11 a.m. to 4 p.m. and will feature kid-friendly attractions, food and drinks.
“I said, ‘I know you guys are competitors’ — and [the developers and brokers working on the 19 projects] are competitors on some level — but we need to join forces,” Ramirez said. “Our interest is to drive attention to the island, no matter where people decide to buy.”
Follow Debora Lima on Twitter @dtdlima