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H&M set to open new South Beach store

A shopper enters an Hennes & Mauritz AB (H&M) store at the Third Street Promenade in Santa Monica, California.
A shopper enters an Hennes & Mauritz AB (H&M) store at the Third Street Promenade in Santa Monica, California. Bloomberg

Retail giant H&M will open a new South Beach location come fall.

The 15,000-square-foot store will be located at 763 Collins Ave., among dozens of apparel mainstays like Armani Exchange, Steve Madden and True Religion and just blocks away from fast-fashion competitor Zara.

The new store, located one mile away from its Lincoln Road counterpart, will be the 11th H&M in South Florida.

Follow Debora Lima on Twitter @dtdlima

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