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Brickell’s Viceroy Miami sells for $65 million, rebranded as W hotel

The two-are pool at Icon Brickell is in need of major repairs that may take up to 14 months.
The two-are pool at Icon Brickell is in need of major repairs that may take up to 14 months. Related Group

Brickell’s iconic Viceroy Miami is set to become a W hotel following a $64.5 million sale finalized Wednesday.

Rebranded as Starwood Hotels & Resorts’ W Miami, the 148-room luxury hotel will undergo renovations to add W’s signature elements, such as the W Living Room on the hotel’s 15th floor. A cocktail lounge and “WET” pool deck will be added to the rooftop of the 50-story tower. The property also includes 38 residential units.

Qatar hotel investment firm Al Rayyan Tourism Investment Company purchased the hotel, according to a release. W Hotels Worldwide will manage the property, which already began the rebranding process.

A notice on the Viceroy website for the Brickell property now states: “Viceroy Hotel Group has ceased all management and operations of Viceroy Miami.” Phones at the hotel are answered with an automatic recording from “W reservations.”

“W Miami is a magnificent property which we are proud to add to our expanding U.S. investment portfolio,” said H.E. Sheikh Faisal Bin Qassim Al Thani, chairman of Al Rayyan Tourism Investment Company (ARTIC), in a release.

The hotel is ARTIC’s fifth investment in the U.S. and second in Miami. (The first is the St. Regis Bal Harbour Hotel & Resort in Miami). The hotel will be the third W in South Florida, joining the W South Beach and W Fort Lauderdale. Seller Pebblebrook Hotel Trust bought the Viceroy for $36.5 million in 2011.

Icon Brickell, the complex in which W Miami sits, is the subject of lawsuits that claim shoddy construction. The complex’s two-acre infinity pool is among amenities affected. Workers have said repairs to the pool could take up to 14 months.

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