Business

The New Tropic launches for Miami’s ‘curious locals’

Miami-based media company WhereBy.Us launched The New Tropic, a new local journalism and events brand that serves Miami’s “curious locals” — people who are interested in exploring what the growing city has to offer and learning about and engaging on local issues. The launch is supported by $250,000 from the John S. and James L. Knight Foundation.

With the funding, The New Tropic recently began publishing a daily email newsletter curating local news and events, and sharing original stories and journalism work. Knight funding will also go to scaling and testing the WhereBy.Us model for local civic engagement that joins journalism, mobile news delivery and creative events to get people involved in shaping their city. To this end, the company will produce events such as art projects, field trips and community workshops around such areas as health, education, transportation, affordable housing and the environment. Users can sign up for The New Tropic newsletter and events at thenewtropic.com/join.

“Our goal is to help people be better locals and feel more connected in their city,” said Christopher Sopher, WhereBy.Us co-founder and CEO. “Miami is growing and changing in incredible ways. People sense that and want to be a part of it, but it can be hard to plug in. The New Tropic is designed to make that easier and help locals have the most awesome possible experience living here.”

Nancy Dahlberg

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