Startup Spotlight: Ironhack coding bootcamp

Ariel Quinones co-founded Ironhack, a coding bootcamp, and runs the Miami operations at in the Miami’s Brickell area. Ironhack started in Spain, and its U.S. arm has taught a number of classes here in South Florida.
Ariel Quinones co-founded Ironhack, a coding bootcamp, and runs the Miami operations at in the Miami’s Brickell area. Ironhack started in Spain, and its U.S. arm has taught a number of classes here in South Florida.

Company name: Ironhack

Company description: Ironhack is an international coding boot camp that believes the best way to learn is by doing it. This ideology is reflected in its teaching practices, which consist of eight-week immersive programming courses aimed to graduate students as full-stack junior Web developers. Ironhack has three locations: Barcelona, Madrid and Miami.

On average, the students log in over 400 hours of work throughout the course, finishing with a final project Web app that they present to the local tech scene. After Ironhack, graduates are equipped with the knowledge and tools of the latest Web and mobile development technologies. Ironhack says it has a 94 percent job placement rate, a global alumni network of 500 graduates, and is one of the first coding bootcamps with a presence in both Europe and the Americas.

Headquarters: Miami and Madrid.


Story: Ironhack was founded in Spain by two Wharton MBA grads, Ariel Quiñones and Gonzalo Manrique. At the time, Spain was at the worst point of its financial crisis, with unemployment for adults under 30 reaching 57 percent. Paradoxically, there were approximately 700,000 unfilled IT/coding jobs in Europe. Quiñones and Manrique saw this as fertile ground to re-train many young adults who were unemployed and place them in the jobs that were available.

The founders chose Miami as Ironhack’s next home because of its connections to Latin America, its fast-growing tech scene, and the high demand for technical talent.

Ironhack, which charges $10,000 for its coding school, is located at, a collaborative workspace for technology companies. The students are currently finishing up their final projects and preparing for the upcoming Hackshow, the cohort’s demo day, on March 4. Students have included former NFL players, lawyers and strategic consultants looking for a career change. “Although our student backgrounds are so diverse, they all share a common desire to improve themselves and their industries through the use of technology,” Quiñones said.

Launch Date: July 7, 2013 (Miami expansion in January 2015).

Management Team: Co-founders Ariel Quiñones, based in Miami, and Gonzalo Manrique, based in Madrid.

No. of employees: 22 worldwide, 9 in Miami.

Financing: Currently bootstrapped.

Recent milestones: Ironhack formed a partnership with McKinsey & Co., a management consulting firm with over 100 global offices, for its first nonprofit program, Generation, aimed to improve employment prospects through education initiatives. In April, Ironhack will be launching a part-time Web Development Bootcamp; the course is comprised of the same material as the immersive eight-week cohort, but will span six months, giving students time to maintain their jobs while taking the course. More recently, with its latest graduating cohorts in Miami and Spain, Ironhack has graduated 500 students into the global tech scene.

“I admire the fact that they're doing good and making a good business,” said Jose Rasco, co-founder of and a mentor. “Since they're in Building, I see firsthand the transformation of their students from Day 1 and the value that they get from the Ironhack program. The connection that students make with the instructors and the Ironhack team is truly impressive.”

Biggest startup challenge: Running a company across the Atlantic with a six-hour time difference has proved to be a big operational challenge. “Every one of the three cities is very unique — they each have their own cultures, languages, business environments and educational systems that are very different,” Quiñones said. This makes it a challenge to scale the product and market strategies.

Next step for Ironhack: To continue delivering high value to the stakeholders Ironhack works with in Miami, including students, employers and the wider tech ecosystem, by providing students with the specific skills that will align them with what top companies in South Florida need. Through the launch of the part-time Web Development Bootcamp, Ironhack plans to increase its offering to students that may not enroll in a full-time learning experience.

Nancy Dahlberg: 305-376-3595, @ndahlberg