Eden Roc, Nobu reveal details about partnership

The Nobu Hotel at Eden Roc Miami Beach, shown in this rendering, will have 210 rooms.
The Nobu Hotel at Eden Roc Miami Beach, shown in this rendering, will have 210 rooms.

The transformation of the Eden Roc Miami Beach has begun.

By this time next year, plans call for the 58-year-old property to include a high-profile new restaurant, new beachfront restaurant, upgraded spa and fitness facilities, renovated meeting space and a hotel-within-the-hotel.

Owners announced in February that a Nobu hotel and restaurant would open at the historic Miami Beach site, 4525 Collins Ave. Nobu Hospitality and the Eden Roc are now revealing details about the project.

“What we don’t want to do is to change what Eden Roc is as an architectural icon,” said Trevor Horwell, CEO of Nobu Hospitality. “It’s very important that we try to install the Nobu luxury and service but at the same time try to preserve what the Eden Roc is.”

The Nobu Hotel at Eden Roc Miami Beach will have 210 rooms; two pools; more than 70,000 square feet of event and meeting space and 20,000 square feet dedicated to the spa and fitness center. Public areas of the entire hotel, which now has 631 rooms, will also be upgraded.

Executives behind the project have described the cost as “a multi-million dollar investment,” but would not give further details. Work has already begun on the restaurant, and the hotel will stay open while renovations continue in phases. Still unclear: when the Nobu restaurant that has been operating at the Shore Club since 2001 will close.

Horwell said the new additions at the Eden Roc are expected to open in the fall of 2015 and be completely up and running by the time Art Basel Miami Beach returns in December.

The Nobu Hotel will be the second in the United States, following the location that opened at Caesars Palace in Las Vegas last year. The hospitality group has 30 restaurants from famed Sushi chef Nobu Matsuhisa around the world and is expanding its hotel reach. The group is a private company held by Matsuhisa, actor Robert DeNiro and film producer Meir Teper.

Horwell said the Nobu brand considered “many, many properties” on Miami Beach for a hotel endeavor before choosing the Eden Roc. Nobu Hospitality will manage the food and beverage areas and Nobu Hotel under a management agreement, and the Nobu restaurant will operate under a lease with the hotel.

The Eden Roc’s owners had long been fans of the restaurant and wanted to improve their own food and beverage offerings. After hearing about Nobu’s hotel plans and seeing their property in Las Vegas, “we thought it would be a great fit for us,” said Diego Ardid, co-president of real estate investment and development company Key International and an Eden Roc owner.

“I think it will differentiate our product,” Ardid said. “We are a large resort, and it will give it a boutique experience on the Nobu side.”

The Eden Roc was formerly a Renaissance hotel, but the brand, a division of Marriott International, stopped managing the hotel last year. Owners first tried to oust Renaissance in 2012 amid complaints that the management company failed to maximize profits. The last renovation of the property, a $240 million project, wrapped up in 2008.

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