Fendi is opening Sunday at Aventura Mall

A Fendi handbag
A Fendi handbag

Luxury shoppers: Fendi will open a boutique at Aventura Mall on Sunday, as the latest designer brand to join the shopping destination.

For the first time in South Florida, the new Aventura boutique will feature a dedicated menswear area, in addition to offering leather goods and accessories for women. Fendi, perhaps best known for its luxurious handbags, also has a boutique at Bal Harbour Shops.

The menswear collection, designed by Silvia Venturini Fendi, 4th generation of the Fendi family, “caters to the metropolitan, globe-trotting, techy male and incorporates the same techniques of innovation and craftsmanship well-known in its women’s wear collections,” the brand said.

In celebration of the Aventura opening, the store will exclusively launch the Spring 2015 “monster” line of nylon totes, backpacks and leather accessories. In addition, a special bi-color marmot fur coat from the Fall/Winter 2014 runway collection will be available exclusively in Aventura.