Toyota's Biggest SUVs Just Got More Expensive
Toyota has quietly raised the prices of its four largest SUVs. In new pricing information published by the automaker, the Highlander, Grand Highlander, Land Cruiser, and Sequoia have all received price hikes. Not all of these prices are reflected on the automaker's configurator yet, so you can save by purchasing one of these vehicles sooner rather than later. Here, we'll take a look at how much more you can expect to pay for one of these popular SUVs.
2026 Toyota Highlander Pricing
Not to be confused with the all-new Highlander EV, the 2026 Highlander soldiers on as one of the brand's older three-row gas/hybrid SUVs. This model is expected to be discontinued soon, given the popularity of the superior Grand Highlander. Here's a look at the latest prices.
Trim | Old Price | New Price | Increase |
XLE | $45,870 | $46,270 | $400 |
Hybrid XLE | $47,620 | $48,020 | $400 |
XSE | $47,940 | $48,340 | $400 |
Limited | $50,325 | $50,725 | $400 |
Hybrid Limited | $52,075 | $52,475 | $400 |
Platinum | $53,525 | $53,925 | $400 |
Hybrid Platinum | $55,275 | $55,675 | $400 |
Every Highlander is $400 more expensive than before. These are still 2026 models, so no major changes are expected. That means you get standard all-wheel drive and a 265-horsepower turbocharged four-cylinder engine. Hybrid models have a 2.5-liter four-pot and electric motors that make 243 hp combined.
While still a solid three-row crossover, the Highlander is pricier than new rivals like the Kia Telluride and not as spacious as the Grand Highlander.
2026 Toyota Grand Highlander Pricing
With more space, a lower price, and a powerful optional hybrid, the Toyota Grand Highlander is the brand's best family vehicle. There are ten variants to choose from, so it also offers a more diverse lineup than the Highlander.
Trim | Old Price | New Price | Increase |
LE | $41,860 | $42,260 | $400 |
XLE | $44,630 | $45,030 | $400 |
Hybrid LE | $45,210 | $45,610 | $400 |
Hybrid XLE | $46,380 | $46,780 | $400 |
Limited | $49,360 | $49,760 | $400 |
Hybrid Limited | $52,710 | $53,110 | $400 |
Hybrid Nightshade | $53,690 | $54,090 | $400 |
Platinum | $55,045 | $55,445 | $400 |
Hybrid Max Limited | $55,690 | $56,090 | $400 |
Hybrid Max Platinum | $59,775 | $60,175 | $400 |
As with the Highlander, all Grand Highlander trims have received a $400 price hike. In percentage terms, this affects the base LE most, which is now just below 1% pricier. The newer Kia Telluride costs $39,190 in base form, which is now over $3,000 less than the equivalent Grand Highlander.
At the top of the range, the Hybrid Max Platinum with the 362-hp powertrain exceeds $60,000 for the first time, which is close to full-size SUV territory. Despite that, the Grand Highlander is a better buy than the Highlander, especially lower in the lineup.
Related: As New Car Prices Top $50,000, Buyers Shift to Base Models
2027 Toyota Land Cruiser Pricing
It was just over two months ago that Toyota announced the 2027 Land Cruiser, and it's already received a price bump between then and now. Changes were minimal and included the availability of a high-mounted air intake and a Premium Package for the top trim. Here's a look at old and new pricing.
Trim | Old Price | New Price | Price Change |
Land Cruiser 1958 | $57,880 | $58,080 | +$200 |
Land Cruiser | $63,955 | $62,925 | -$1,030 |
Surprisingly, Toyota has slashed over $1,000 from the price of the top trim, which adds equipment like dual 12.3-inch displays, ventilated front seats, and SofTex upholstery. It's now even cheaper than the equivalent 2026 trim.
2026 Toyota Sequoia Pricing
Finally, we have the Sequoia, Toyota's largest SUV in the United States. Unlike the Grand Highlander, the Sequoia sacrifices some interior space due to its body-on-frame platform, but this does make it the more capable model in off-road conditions.
Trim | Old Price | New Price | Increase |
SR5 | $65,025 | $65,725 | $700 |
Limited | $70,795 | $71,495 | $700 |
Platinum | $81,035 | $81,735 | $700 |
TRD Pro | $81,765 | $82,465 | $700 |
1794 Edition | $81,850 | $82,550 | $700 |
Capstone | $85,435 | $86,135 | $700 |
All Sequoia trims have received a $700 increase for the 2026 model year. It's an expensive SUV, but the Sequoia is a lot of SUV. Every model gets a 3.4-liter twin-turbo V6 hybrid powertrain with 437 hp and 583 lb-ft of torque. Go for the TRD Pro, and you get access to serious upgrades like Fox dampers, a locking rear differential, and 33-inch tires. The Capstone is loaded with high-end materials and amenities-as it should be, since it's Toyota's most expensive vehicle in this market.
Related: The Most Expensive Toyota In America Has Some Tough Competition
What It Means
We knew this was coming. In February, a Toyota executive said that three price increases were likely over the course of 2026, due to the implications of tariffs and uncertainties around this year's review of the United States-Mexico-Canada Agreement (USMCA). This review is scheduled for July, and its outcomes could affect supply chains, production costs, and car prices once more.
Fortunately, this round of price increases has been fairly modest, but it doesn't come with any upgrades or added value. We expect the new prices to go into effect imminently, so if you're interested in one of Toyota's big SUVs, the time to buy one is now.
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This story was originally published June 18, 2026 at 5:45 PM.