A Bugatti Dealer In Miami Is Suing the Brand-and the Claims Are Wild
Dealership Relations
Selling cars is a complicated and process-filled task; the safeguards put in place by the brand and the dealership are ironclad in ensuring a smooth transaction of business between the brand and the customer.
The dealership is the middleman, acting as the point of sale, showroom, and sales executor, sometimes to a fault. One important service offered by the dealership is after-sales maintenance for the cars, a labor- and time-intensive activity. Disputes between the brand and dealerships are rare, but a Bugatti dealership in Miami is taking its issue to court.
Bugatti vs. Bugatti
Automotive News reports that a Bugatti dealership in Miami is suing the mother company, Bugatti of the Americas. The suing dealership claims in the suit that, after requesting higher labor reimbursement rates, other allegations in the complaint include breaches of the dealership agreements, discriminatory vehicle allocation, and illegal sales directly to consumers.
The lawsuit highlighted that in September of 2024, Bugatti Miami (owned by Braman Enterprises) requested an increase in warranty parts reimbursement rates from 100.49% to 160%, and the request was approved.
In June of 2025, the same dealership asked Bugatti of the Americas for a hike in labor reimbursement rates to $1,350 per hour. After negotiations, it was agreed that the rates will increase to $1,100 from July to December 2025, then to $1,350 as of January 1, 2026.
Come February, Bugatti informed the dealership that it would no longer allow it to perform warranty work due to excessive parts and labor markups. This led the dealership to believe that they were "fraudulently and in bad faith induced to accept a temporarily reduced labor reimbursement" during the last half of 2025. Furthermore, Bugatti also said it would inform owners in the area that the Miami dealership will no longer offer warranty services.
Allocation Discrimination
Another part of the complaint is that the Miami dealer accuses Bugatti of failing to honor dealership agreements by holding back on car allocations. In the complaint, Miami received only two Tourbillion models and was denied an additional four models upon request. Bugatti Miami also said that the Bugatti Broward dealership was given nine Tourbillons for inventory.
An extreme allegation made by the lawsuit is that Bugatti has been engaging in direct-to-consumer sales in violation of Florida law. Essentially, this claim states that Bugatti is bypassing the (Miami) dealership for sales.
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This story was originally published April 23, 2026 at 8:45 AM.