‘Airbnb for closets’ has a pop-up store in Miami. Here’s what to know

A fashion rental app called Pickle has a second brick-and-mortar location — a pop-up store in Miami. The peer-to-peer marketplace lets users rent designer outfits and other items from local closets.

FULL STORY: Pickle brings ‘Airbnb for closets’ to Wynwood as Miami’s event season heats up

Here are key takeaways:

• The Wynwood pop-up at 319 NW 25th St. runs March 21 through May 31. This is Pickle’s second retail location — a West Village storefront in New York City opened in December 2023.

• Pickle’s Miami user base grew 431% year over year, rentals jumped 284%, and items listed from local closets increased 545%, according to the company. Miami closets went from 1,900 listed items in 2024 to more than 13,900.

• Rental prices range widely: a $7,500 wedding gown rents for $900 a week; a maxi dress goes for $20. According to Fortune, 1 in 5 Miami women ages 18-35 use the app.

• The store’s inventory will come from local closets and be merchandised around upcoming events including Ultra (March 27-29), the Miami Open (through March 29), Formula 1 (May 1-3) and Swim Week (May 25-June 1).

• Pickle’s strategy is to pop up in cities when demand and cultural moments peak rather than maintain permanent stores. Co-founder and CEO Brian McMahon said the company is “actively exploring” a more permanent Miami footprint and eyeing November and December around Art Basel for potential future activations.

• The platform is eyeing expansion beyond women’s fashion. McMahon said menswear is “a natural area” to grow into, and the second most rented item on Pickle in 2025 was a Canon Powershot G7 X Mark II camera, valued at $1,500 and renting for $100 a week.

This report was produced with the assistance of a proprietary tool powered by artificial intelligence and using our own originally reported, written and published content. It was reviewed and edited by our journalists.

This story was originally published March 24, 2026 at 5:54 AM.