New grocery delivery service Shipt to launch Aug. 18

By Miriam Valverde

Photo provided by Shipt

Shipt, an app-based grocery delivery service, has announced plans to deliver groceries from Publix starting as early as Aug. 18.

The company, headquartered in Alabama, allows shoppers to use an app to order, pay and schedule the delivery of groceries. Deliveries can be made the same day, within an hour. advertises that customers can join Shipt in the South Florida area and get one year of unlimited grocery delivery for $49, starting Aug. 18. A map on the website shows a coverage area stretching from Miami to West Palm Beach.

Publix has said it is not affiliated with Shipt, even though the delivery company says it's delivering Publix groceries. Since they're not working together, Publix doesn't have control over pricing, fees and other offerings, Publix spokeswoman Nicole Krauss said.

“We are aware of Shipt using our name in their advertisements,” Krauss said via email. “However, without an established partnership, any use of the Publix name is without our consent. We apologize for any confusion this may have caused.”

Shipt’s prices are marked up from in-store prices: “Our members can expect to pay about $5 more on an order that normally cost $35 in the store to help cover the costs of picking and packing,” the website says. Delivery fees also apply for orders under $35 that are not part of a promotion.