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Magic Leap names Vevo co-founder as chief content officer

Magic Leap is creating a “mixed reality” computing platform that will enable people to interact with the world in ways never before possible.
Magic Leap is creating a “mixed reality” computing platform that will enable people to interact with the world in ways never before possible.

More high-level talent is flying to Magic Leap.

Magic Leap said Wednesday that it has named Rio Caraeff, former CEO of Vevo, a global music video and entertainment platform, as its chief content officer. Before co-founding Vevo in 2009, Caraeff spent more than 20 years in technology, strategy and new business across all areas of entertainment for such companies as Universal Music Group, Sony Pictures Entertainment and Capitol Records Group. “Rio grew up around musicians and computing, and he and I both share a love of creativity, art and technology,” said Magic Leap’s founder and CEO Rony Abovitz, in a press release. “This mutual passion for building new mediums and experiences with artists and creatives is the heart and soul of Magic Leap.”

Caraeff will be responsible for the development, operations and business management of Magic Leap’s cloud-based ecosystem and media network. “My head exploded when I first experienced what the Magic Leap team was working on. ... I had to do whatever it takes to join the talented team that Rony has assembled,” said Caraeff.

The secretive and heavily funded Magic Leap says it is developing a “mixed reality” computing platform that will enable people to interact with the world in ways never before possible. Magic Leap, with hundreds of employees and many of them working in its base at DCOTA in Dania Beach, also has offices in Santa Cruz, Los Angeles, Mountain View, Seattle, Austin, the UK and New Zealand.

In April, Magic Leap brought Yannick Pellet aboard as senior vice president of software engineering reporting to Abovitz. He had served as a VP at Samsung Research America, where he built software platforms for a multitude of mobile phones and tablets. In December, Magic Leap announced that sci-fi author and futurist Neal Stephenson would be the company’s chief futurist, and Scott Henry, an executive at Beats Music and Beats by Dr. Dre, would be its CFO.

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