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CVS goes bilingual with CVS/pharmacy y más

The sign for the MinuteClinic at CVS pharmacy at 8765 S. Dixie Hwy in Kendall on Wednesday. Opened in 2006, MinuteClinics are now in 13 South Florida CVS stores and in 960 locations nationwide.
The sign for the MinuteClinic at CVS pharmacy at 8765 S. Dixie Hwy in Kendall on Wednesday. Opened in 2006, MinuteClinics are now in 13 South Florida CVS stores and in 960 locations nationwide. MIAMI HERALD STAFF

The retail pharmacy giant CVS, which has more than 7,800 locations across the U.S., has rebranded 11 existing stores in Miami and opened a new one, all named CVS/pharmacy y más (CVS/pharmacy and more).

Via a press release, Gabriel Navarro, Chief of Hispanic Consumer Growth at CVS/pharmacy, explained the new moniker. “The “y más” signifies the availability of more products and services that are important to the Hispanic consumer and an overall shopping environment that is more tailored to the Hispanic consumer, with warmer and more personal customer service.”

Unique to the off-shoot chain, which includes locations in Doral, Homestead, Kendall, Hialeah and a new one located at 12180 SW Eighth St., will be such things as bilingual customer service, more than 1,500 brand-name products familiar to Hispanics (including Café la Llave, Agustin Reyes, Fabuloso), appliances such as pressure cookers and arepa makers, and shots of cafecito (Cuban coffee) served fresh from 10 a.m.- 3 p.m. daily.

In 2014, CVS acquired the Miami-based Navarro Discount Pharmacy, the largest Hispanic-owned drugstore chain in the U.S. last year. To celebrate the launch of the new pharmacies, each location will be hosting special events from now through June 13, including domino games and food tastings. For more information, visit http://www.cvshealth.com/.

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