Business

Spirit Airlines shows off sunny new paint job

Miramar-based Spirit Airlines revealed its new look Tuesday.
Miramar-based Spirit Airlines revealed its new look Tuesday.

Spirit Airlines revealed a sunny new look Tuesday that fits into the carrier’s “ultra-low-cost” model.

Miramar-based Spirit said the new yellow-and-black paint job is “much more cost-effective” than the previous look, which used white, red, green, yellow and two shades of blue. The first Airbus A319 bearing the design hit the skies Tuesday for a flight from Atlantic City to Fort Lauderdale.

Six more planes will get the new look in the near future, the company said, and new planes being delivered next year will come in the new livery. Existing aircraft will be updated according to their regular repainting schedule.

“This new livery perfectly matches Spirit Airlines,” president and CEO Ben Baldanza said in a statement. “It’s radically different from other airlines, and it’s fun, just like we are.”

The paint scheme matches Spirit’s new branding that was unveiled in May. Rivals Southwest and Frontier also announced new looks recently.

  Comments