The former Miami Herald location in downtown Miami is getting a new identity as an events and entertainment stage.
Loud and Live, a Miami-based entertainment, marketing and live-events company, has signed a deal with Resorts World Miami to bring “premiere events” to Herald Plaza, the 14-acre lot that housed the Miami Herald headquarters building from 1963 to 2015.
Last year, the popular Art Miami/CONTEXT fair, held in early December, moved to the site. Sister fair Art Wynwood will be held there Feb. 15-19 under a massive tent. The Miami Beach Jewelry & Watch Show, slated for Feb. 1-4, will also be held at the site.
Resorts World Miami is an affiliate of Genting Group, the Malaysian gambling giant that bought the property in 2011 for $236 million with the intention of building a casino and resort there.
For years, rumors persisted that Genting had been trying to sell the property after several failed attempts to lobby Florida legislation to loosen its strict gambling laws.
“Resorts World has been looking for the right group and the right opportunity to engage the property, and bring value to the community,” said Resorts World vice president of operations Ray Valentino in a press release. “We are confident that Loud and Live, a national leader in the live events, marketing and entertainment industry, will establish the property as one of the top waterfront destinations in South Florida to host premier local, national and international events.”
According to its Facebook page, Loud and Live specializes in promoting Hispanic performers, such as Isabel Pantoja and Ricardo Montaner. The company also promoted the Wodapalooza Miami Fitness Festival and Weightlifting Competition at Bayfront Park in January.
Upcoming events include the “¿Qué Pasa USA?” revival at the Adrienne Arsht Center and a Gilberto Santa Rosa concert Feb. 10 at the James L. Knight Center.
“We look forward to securing Herald Plaza its place on the short list of the best event venues internationally and partnering with Resorts World to do so,” Loud and Live CEO Nelson Albareda said in a press release.