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A part-hotel, part-museum development is coming to the evolving Design District

The 21c Museum Hotel in Louisville, Kentucky.
The 21c Museum Hotel in Louisville, Kentucky.

Miami’s evolving Design District is making some room for an innovative new tenant.

Art and hospitality-fusion brand 21c Museum Hotels will bring its boutique hotel/contemporary art museum hybrid to HELM Miami, a mixed-use development project in the Design District, New York developer Helm Equities announced this week.

Helm Equities has owned the two-acre plot of land between 42nd and 43rd Streets and Second to Fourth Avenues since 2014. Plans for the former church site include 325,000 square feet of interior space with shops, restaurants and workspace for people in creative industries, such as art, fashion and design.

The 21c Museum Hotel, the tenth by the Louisville, Kentucky-based hospitality company, will be the focal point of the development, Helm said.

Situated at 4201 Northeast Second Avenue, the museum portion of the development will house rotating exhibitions curated primarily from the 21c collection (21c stands for the 21st century), which includes works from emerging and established international artists. It will also feature large-scale — and often interactive — permanent installations, as well as a roster of artist lectures, live performances, film screenings and poetry readings.

Tremendous thought went into identifying a hotel brand that fuses art, fashion, entertainment, and hospitality all under one roof and that will build upon the exciting and dynamic growth and activity we’re seeing in the district.

Ayal Horovits, one of the founding partners at Helm Equities

The accompanying 135-room boutique hotel, which will also display art, will include a rooftop pool terrace, bar and lounge, a chef-driven food-and-beverage concept, and meetings and event space. It will be designed by New York-based Deborah Berke Partners, which has nine other 21c projects in its portfolio.

“Tremendous thought went into identifying a hotel brand that fuses art, fashion, entertainment, and hospitality all under one roof and that will build upon the exciting and dynamic growth and activity we’re seeing in the district,” said Ayal Horovits, one of the founding partners at Helm Equities, in a release. “The brand will bring spectacular life and excitement to the property and will complement the type of retail and office tenants targeted for the balance of the project.”

Construction is expected to begin by the end of next year or early 2018.

The Design District is slated for a transformation in the coming years. Dozens of new shops, including a 7,000 square foot Gucci store and a high-end Cuban restaurant by Emilio and Gloria Estefan, are set to open in 2017. Michelin-starred chef Jean-Georges Vongerichten confirmed early this year that his Manhattan restaurant, ABC Kitchen, will open in the Design District in late 2017. French chef Joël Robuchon also has plans to open a fine-dining restaurant in the district.

This week, the district’s Institute of Contemporary Art, Miami announced it will open in a new location on 41st Street on Dec. 1 2017, in time for Art Basel.

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