It’s time to let your hair down — really. A new Miami-born company has developed a timesaving step to add to your bedtime rituals. DryZzz, a new two-sided pillowcase, functions as a towel to make it easy to dry your hair without losing a wink of beauty sleep.
DryZzz creator Linda Villena never imagined that helping her daughter Julia prepare for the 5th grade invention fair would lead to a prosperous business venture. After a night of brainstorming for the perfect idea, the concept for DryZzz came to Villena when Julia got ready for bedtime with wet hair from the shower.
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She knew she was onto something and enlisted her sister Susan Culmo to bust out the 1962 Singer Sewing Machine and bring her vision to fruition. “Every mother [at the fair] came up to Linda and said ‘If they sold that in the stores I would buy it,’” DryZzz Co-Owner Culmo says.
After four years of prototypes and patents, Villena and Culmo have mass-produced the pillowcases made from a microfiber towel and waterproof lining on one side and a delicate 300-thread count surface on the other. The items retail at $19.99 and come in a variety of patterns and colors.
“I stuck with it because I knew it was a good product. I knew the market was out there,” Villena says. From busy business women to drooling husbands, the sisters were surprised to see a unique customer demographic. DryZzz now seeks to expand its clientele to the beachside hotels and spas.
Adding the “sweet” to sweet dreams, DryZzz donates a portion of all proceeds to childhood cancer research through Sofia’s Hope, Inc., a non-profit organization in memory of Julia’s childhood friend Sofia Blanco.
Say goodbye to bed head and peep the full DryZzz collection here.