Prepsters, listen up: Iconic womenswear brand Lilly Pulitzer is celebrating its unique heritage with a new social media campaign, #FindTheLilly. And they’re coming home to Florida to kick things off in a big way!
Lilly is launching an 11-city tour across Florida to spread the word about #FindTheLilly – and they’re traveling in serious Palm Beach style with the official Lilly Jeep, a wrangler completely wrapped in a new signature print. The jeep will be stopping at different Lilly Pulitzer boutique locations with a series of parties and events planned for each.
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For those of you in South Florida, the Lilly Jeep will be rolling into the brand’s Boca Raton boutique (6000 Glades Road, Boca Raton) on Feb. 13 from 4 p.m. to 5:30 p.m., The Breakers Palm Beach (1 South County Road, Palm Beach) on Feb. 14 from 10 a.m. to 11:30 a.m. and the International Polo Club Palm Beach (3667 120th Avenue South, Wellington) on Feb. 15.
Bring on the preppy, patterned fun.