The eco-minded chain Whole Foods Market opens a new outpost in Miami on Wednesday, Jan. 14 at 299 SE 3rd Street in the southern section of downtown. The bustling urban area is essentially a food desert where residents and professionals are eager for a proper grocery store to pop up.
Whole Foods set out to connect with Miami culture at this particular location by recruiting edgy street artists to paint a series of murals throughout the parking garage with themes inspired by the company’s myriad missions. The group project is dubbed “Will Work for Food.”
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“It’s really important to us to buy from local farmers, sell local products and support the local community, which includes local artists,” said Miranda Peterson, Regional Art Director for Whole Foods Market. “Urban art is a big part of Miami so it was a natural fit to feature some in our new store.”
Yo Miami and Soula Booking curated artwork by local favorites such as Kazilla, Trek6, Jenny Perez, Luis Berros, Noah Levy, the Yuhmi Collective, Atomik, Monz, Nate Dee, Rei Ramirez, and Jorge Rodriguez. Each artist received a Whole Foods gift card and supplies sponsored by Artist & Craftsman Supply and Jerry’s Artarama in exchange for their creative contributions covering nearly 4,000 square feet of wall space and structural columns.
The murals will be on view for the first time during the traditional bread breaking ceremony that’s open to the public from 8 to 9 a.m. on Jan. 14.