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H&M Launches Coachella Collection


It’s that time of the year and Indio, California, is about to be flocked with a gang of flower crown wearing fans gathering for their favorite bands and some good old fashion celebrity stalking. Coachella Valley Music and Arts Festival is here and although you may not be listening to Ellie Goulding while feet away from Kendall Jenner in a crop top, H&M’s new collaboration brings Coachella to the store level.

H&M Loves Coachella features a line-up of folksy blouses, beaded and fringed tops, print jumpsuits, denim cut-off, accessories and the essential floppy hat to satisfy all of your indie desires. The short hemlines and flowing styles may be tailored for the California festival, but the collection’s laidback vibe transverses across the country, all the way to Miami. 

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If you’re Coachella bound: Pop over to the on-site H&M pop-up shop to stock up on open-shoulder tops and maxi skirts galore. (You might even be able to camouflage yourself into Katy Perry’s entourage.)

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If you’re staying in the 305: Your nearest H&M is stocked up with boho beauties that look just as hot on the beach as they do in the valley.