“Pajamas are completely appropriate for work,” said no one ever — well, we take that back. What if cuddling up with your #GirlBoss coffee mug, presenting in the board room and sipping martinis at up happy hour didn’t require multiple outfit changes? The answer: business + jammies = Bammies. Bammies, a made-in-Miami collection of comfortable, stylish pieces to fit the many activities in a day, are changing the way we do business. Founded by Miami’s Julia Ford-Carther and Rosario Chozas, the line launched in January with six chic, affordable items ranging between $80 and $170.
Socially acceptable pajamas were a sweet dream made reality when Ford-Carther and Chozas met at a Women, Innovation &Technology (WIT) summit. WIT co-creator Chozas let Ford-Carther in on her initial idea for Bammies over a post-summit coffee date and the wheels were set in motion.
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“We can be hustlers and do many things, but let’s not forget that there’s strength in the softness,” Chozas says. The complex women Bammies aims to reach are much like the brand’s founders. Formally the Senior Editor of Ocean Drive magazine, Ford-Carther is the founder of The Self Love Formula, a website focused on elevating readers to their best selves, and SLF Media, her new content marketing concept for brands. Chozas has almost a decade of entrepreneurial endeavors under her belt — from producing to consulting, she’s done it all.
“We want you to feel confident in knowing that you can quickly choose a Bammies item, throw it on, style it with other staples in your closet, and not have to worry about the message you’re sending throughout the day,” Ford-Carther says, “You’ll never be pulling at a too-tight waistband, straightening a pencil skirt gone rogue or fiddling with a peek-a-boo button-down blouse.”
Empowering, comfortable and fashion-forward? You can say we’ve cozied up to the idea of Bammies. The collection is now available for order online.