This popular pizza spot from New York City is finally opening in Miami Beach
When the new Prince Street Pizza opens in Miami Beach, churning out its famous pies for locals and tourists alike, making them will be easier than it was the first time around.
In 2021, Prince Street was one of the vendors at the now-shuttered Oasis in Wynwood, operating out of a small container and keeping the menu as small as possible, only offering four types of pizza.
Despite the difficulties, owner and CEO Lawrence Longo learned that Miami had an appetite for his pizza.
“We were still doing delivery when they closed down,” he says. “I think we were the last man standing. We only sold four different types of pie and only our squares, but there was a good demand. The people of Miami loved the product, and we loved those people. We knew we wanted to find a space here.”
The new Prince Street Pizza, which opens Dec. 11 on Lincoln Road next to Rosinella Italian restaurant, is the first standalone location in Florida for the brand, which began in New York in 2012 and now has locations in Southern California, Houston, Chicago, Dallas, Las Vegas and Toronto.
Lincoln Road’s foot traffic made Miami Beach the best spot for Prince Street, Longo says.
“There are a lot of people, a lot of density,” he explains. “Also a lot of New Yorkers come here! And we always do well where there’s foot traffic, with people who want to eat pizza on the go. If they’re shopping they want to grab a quick slice and continue on their journey, so it makes sense.”
The menu will be larger than Prince Street in Wynwood could muster, following the lead of the original New York spot, with a water filtration process to replicate the water used there. Diners will find the Sicilian “SoHo” squares as well as Neapolitan pizzas, sold by the slice or the whole pie.
The Spicy Spring, the brand’s top seller, with fra diavolo sauce, pepperoni, mozzarella and pecorino Romano, will be available, as will The Vegan with sweet marinara sauce, vegan cheese, basil and extra virgin olive oil. Even more importantly the brand’s born-in-Miami creation, The Naughty Pie, will be on the menu. Created in collaboration with Samantha Schnur of the media brand The Naughty Fork, the pizza includes spicy vodka sauce, pepperoni, mozzarella, ricotta and Zab’s hot honey.
Schnur and Longo met at the Oasis opening and she told him she wanted to do a collaboration.
“It’s turned out to be one of our most popular pies,” he says, adding that he hopes to find more local spots willing to experiment on a collaboration. “It’s literally a flavor bomb in your mouth.”
Memories of spending his winter vacations with his grandparents and family in Hallandale has made Longo a fan of South Florida. While the team’s focus will be on the Miami Beach pizzeria, he’s looking at expanding further into Florida, maybe Fort Lauderdale or Delray Beach, possibly Tampa.
“One of my fondest memories as a kid was eating pizza on Hollywood Beach,” he says. “We used to come down here quite a bit. So we’re absolutely looking.”
Prince Street Pizza
Where: 521 Lincoln Rd., suite 2, Miami Beach
Opening: Dec. 11
More information: princestreetpizza.com/miami or 305-397-8005
This story was originally published November 26, 2025 at 4:30 AM.