Combining music, art and technology, III Points has grown in popularity and scope since its debut in 2013. Now in its third year, the three-day festival returns to its original home, Mana Wynwood, on Friday, October 9 with a talent roster and game plan that’s bigger and better than ever.
So Miami event heavyweights Winter Music Conference and Art Basel better watch out!
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III Points co-founder Erica Freshman said this third installment in the festival’s lifespan represents something special to her and co-founder David Sinopoli.
“Three is a very powerful number for us…it’s III Points, year three, three years really working hard at this festival,” she said.
“We thought we knew how to do really good events before we started this, and I think the first year we did it we learned that this is a whole different animal,” admitted Sinopoli. “Every year we’ve just been trying to improve on the project…the organization, the message, involving the right installations and art projects around the right stages…this has been a big learning process for me and Erica.”
Freshman said this year’s event will be the most ambitious in terms of scope. “We are expanding our footprint quite a bit – we’re going back to Mana, where we did our first festival; we’re going from four stages to five stages, we’re going with much bigger art installations…we are really pushing ourselves in every way we know how, and really trying to put on what we consider the perfect production.”
So far, the talent roster for III Points includes internationally acclaimed DJs and producers such as Nicolas Jaar, Totally Enormous Extinct Dinosaurs, AlunaGeorge, Damian Lazarus, Soul Clap and DJ Tennis, but Freshman and Sinopoli maintain it’s the local artists that III Points really aims to celebrate.
“I think there’s this misconception that Miami is just about big house clubs and EDM and DJs and all these incredible international artists, but there’s really amazing stuff happening in our backyard. I think we wanted a platform for the community to shine, to show the rest of the world that there is a vibrant art, tech and music scene happening in our city,” Freshman said.
“We love [Ultra and Art Basel]; they’re great for the city and they bring a lot of interesting and cool production into Miami but they’re not ours. They’re other people using our city to showcase international projects,” added Sinopoli. “This is a Miami festival to showcase Miami…and the message is to just continue to represent and showcase the incredible talent that’s here and put them on a stage with the best of the best from the international music scene.”
In addition to the music lineup, this year’s festival goers can look forward to a plethora of sensory experiences, which pair visual art installations with the event’s audio components. The festival grounds themselves will be open from 5 p.m. until 3 a.m., with 40-50 additional “activations” going on from noon until 6 p.m. during the day, and after parties running until 6 a.m. after the grounds close. A schedule of activations and after parties can be found on III Points’ website, www.iiipoints.com.
Food at the festival will be provided by a variety of local vendors including Phuc Yeah, Shake Shack, and Coyo Taco, which will host a Future Classic label cue and a backlot BBQ serving brisket and ribs. Additionally, WeWork will provide a Brightbox charging station with 48 charging stations for guests to juice up their phones.
Between 25,000 to 30,000 festival goers are expected to attend this year’s event – that’s about 7,000 to 10,000 per day – and both Freshman and Sinopoli hope it stays that way.
“For us it’s about maintaining a bo
utique festival,” said Freshman. “We genuinely care about every person who buys a ticket and want them to have a great experience – to not have to wait too long to get a drink or go to the bathroom…we really do think about all these things. So I think 25,000 people, maybe 30,000 people, is pretty much our sweet spot.”
“I think we realized that you lose a bit of that unique specialness as a festival if you get too large,” said Sinopoli. “We want to keep it where we can still impact the individual festival goer, yet you still feel like you’re part of something really big.”