Like tequila but hate the bar scene? Take a tour of a new hot spot in Miami
Didn’t get away for spring break to Mexico? Next best thing: a buzzy new immersive experience called Tequila Town in Miami, near Hialeah.
The 25,000-square-foot attraction — part pop-up, part theme park, with a dash of nightclub — is now inside Toledo Studios, next to Factory Town event hall.
You’ll begin the 45-minute journey with a welcome drink and “passport,” which will be stamped as you enter a symbolic “train.” The converted car, filled with seats and fast-moving images LED screens, doesn’t go anywhere but gives you the illusion of traveling through agave fields.
The destination? The playful conductor will explain you are headed to La Rojeña, the oldest distillery in Latin America, in the town of Tequila, in the state of Jalisco, and where Jose Cuervo is still produced.
Pace yourself. You’ll be served your second drink (of four in total) in an evocative atmosphere filled with colonial-style architecture, actors dressed as 19th-century factory workers, and a mariachi band. Signs educate guests on the process of how the agave is fermented with yeast in large tanks and wooden vats.
As you continue wending through the sprawling space, more surprises await, including a bustling marketplace, large-scale installations by multimedia artist Danié Gómez-Ortigoza and a cavernous hall that gives haunted-dungeon meets Bat Cave vibes.
Take a tour of Tequila Town
Built for connection
If you’re tired of the Brickell scene and lines waiting to get into South Beach clubs, this cinematic, trippy happy hour/night out is different, with Instagrammable spots everywhere you turn.
Montana Masback, creative director, encourages folks to make the pilgrimage, but to put their phone down at least for a little and enjoy themselves in an old-school way.
“This place is built for connection,” he said. “In this digital stratosphere, we embrace a more analog approach. To being with people and really let their guard down and let this experience wash over you.”
If you go
What: Tequila Town
Where: Toledo Studios, 4710 NW 37th Ave, Miami. Next to Factory Town.
Hours: Opens 4 p.m.-midnight, Thursday through Saturday; 4 p.m. to 10 p.m., Sunday. The popup runs through May 3, but there will be a special opening on Cinco de Mayo, 4 p.m. to midnight.
Contact: 786-797-0200, www.tequilatownmiami.com
Transit: Organizers recommend planning on a rideshare or designated driver as parking is limited and drinks are plentiful.
Cost: Tickets from $79.
This story was originally published April 7, 2026 at 5:00 AM.
