‘No more secrets’: Alix Earle makes surprise announcement
Alix Earle is definitely busier than you.
The jet-setting influencer landed a reality show on Netflix, puts out a “Hot Mess” podcast and supplies endless GRWM content on social media for millions of followers.
Add to that: Earle just started her own skincare line called Reale Actives, a play on her last name. The motto is “Built for breakouts. Made for everyone.” The University of Miami alum has been open about her struggle with acne for years.
The 25-year-old New Jersey native appeared on the “Tonight Show with Jimmy Fallon” Tuesday to announce the venture.
Fun fact: She told the host she accidentally placed audio of the Cardi B song “Hello” over her brand launch video and got in trouble with the CEO, her boss.
“I was like, Oh my God!” Earle said to laughs. “What are the odds of that?!”
A scan of her TikTok page shows the moment she realized her mistake, adding the “automatic” song generated by the app was up for 10 minutes before anyone caught on.
Fallon was the beauty mogul’s official guinea pig, trying out the mandelic acid serum, a complexion booster derived from almonds, and a cleansing balm, which he said smelled “fantastic.”
Before the late-night appearance, Earle revealed that she came up with the idea for Reale Actives after graduating over two years ago.
“It’s been really hard to keep this a secret from you guys,” admitted the “Dancing with the Stars” alum who’d been teasing the project for a while now. “No more secrets. ... It’s something I feel passionate about.”
The official drop is Tuesday, and unisex products cost around $30 each.
This story was originally published March 25, 2026 at 4:23 PM.
