Dave Portnoy’s dog Miss Peaches is a ‘furfluencer.’ Here’s her new gig
Think what you will about Dave Portnoy. But you have to admit his dog is pretty cute.
The controversial, pizza-loving Barstool Sports founder rescued Miss Peaches from The LifeLine Animal Project in Atlanta on Valentine’s Day 2024. The Southern belle (along with a beagle brother named Pete) now lives in the lap of luxury at his father’s many cribs, including one in the Florida Keys and Miami’s Morningside neighborhood.
OK, so the pampered pitbull doesn’t spend her whole day basking in the sun, nibbling bones and dipping in the pool. Portnoy put her to work as an influencer, rather a “furfluencer.” Miss Peaches has millions of followers on social media, and a line of hard lemonade called Lucky One.
The famous pooch’s latest venture involves fronting a Lucky One sweet tea infused with premium, five-time-distilled vodka. The cans, which feature her likeness, come in fruity flavors like peach and raspberry.
Buy a pack of this buzzy stuff (four for $10.99) and the money doesn’t all go to Portnoy’s bank account. Last year, the Massachusetts native donated $1 million to help fellow rescues find their “furever” homes.
But “El Presidente” gives his pet all the credit.
“Miss Peaches has had a busy schedule — promoting the brand and meeting fans across the country,” Portnoy said in a statement. “If she could talk, I know she’d say she’s proud of the impact it’s making.”
The line of drinks is available at Total Wine & More, Publix and Target.
This story was originally published March 23, 2026 at 4:33 PM.
