Miami, you can now shop for Kim Kardashian’s SKIMS in the flesh. Here are details
Stop clicking, Miami. Kim Kardashian’s Skims has gone all brick and mortar on us.
You’ll have to battle a bit of traffic to get there, though.
The celeb owned (and loved) brand just opened its second permanent store in the U.S. at the Aventura Mall. (Georgetown got the first, last month.)
The 3,721-square-foot sleek space is full of all the slimming undergarments you need to get you through your hot weather outfits and beyond.
Shop for all of the reality star’s signature collections including Cotton, Fits Everybody and Seamless Sculpt in understated solids like white, beige and brown.
The hot girl summer diet not working as expected? The way inclusive label, whose motto is “Solutions for Every Body,” offers up slimming shapewear in basically every size under the sun.
This isn’t Skims’ first trip to the 305. In May 2022, Kardashian jetted into Miami for literally 24 hours to launch a popup in the Design District. The 43-year-old mom of four memorably wore a silver bra to dinner, a piece from her collection.
So why did the L.A. based company move away from the almighty Internet and make people leave their couch?
“We’ve been a very successful digital-native brand,” Robert Norton, Skims’ chief commercial officer, told WWD. “But we knew that in order to unlock the next phase of growth, it was imperative that we engage, connect and really build a deeper relationship with the consumer and potential consumers on a physical level.”
FYI to the guys: We hear a men’s line will drop eventually.
SKIMS
Aventura Mall
19501 Biscayne Blvd., Aventura, Ste. 733 on the lower level
www.skims.com, www.aventuramall.com
This story was originally published July 2, 2024 at 4:04 PM.
