Pharrell’s new Wynwood pop-up shop is open and it’s not just for billionaires

You don’t have to be a billionaire to buy kicks and threads from Pharrell Williams’ new Billionaire Boys Club adidas store in Wynwood. But if you can scrape together like $250, you’re probably good. The store, an Instagrammer’s dream come true, offers plenty of retail ops along with requisite (and free) photo ops.

Pharrell’s BBC ironically boasts an aspirational motto that says, “Wealth is of the heart and mind, not the pocket.” Easier said by a multi-millionaire than the average hundredaire kicking around Wynwood wondering where his or her next rent check will come from, but we digress.

In addition to the BBC label, there’s Ice Cream, another couture-istic collab between Pharrell and Nigo, the Japanese clothing company that produces the label BAPE. Ice Cream consists of t-shirts, polos, sweatshirts, and accessories that will melt your money straight out of your wallets.

Inside the very cool store is an “elevated Galactic Exhibit,” showcasing floating sneakers, which could also be construed as a not so subliminal message about astronomical prices. Or not.

This story was originally published December 12, 2018 at 9:12 PM with the headline "Pharrell’s new Wynwood pop-up shop is open and it’s not just for billionaires."