Wendy’s Twitter account is back at it again. Petty level ?
Calling what’s happening on Twitter between McDonald’s and Wendy’s a burger war would obscure the nuance of Wendy’s savage trolling.
But we will call it a beef. (Get it? Beef!)
McDonald’s posted a video today announcing that they would be using fresh, not frozen, beef in their Quarter Pounder burgers at most of their restaurants by mid-2018.
Today we’ve announced that by mid-2018, all Quarter Pounder burgers at the majority of our restaurants will be cooked with fresh beef. pic.twitter.com/Bdf99ALlxw
— McDonald’s (@McDonalds) March 30, 2017
If that left you wondering what’s in store for the remainder of their burgers at the other restaurants, get in line behind Wendy’s.
The red head’s social media team was the first to respond to the tweet with enough trolling to inspire oh-no-they-didn’t reactions even though that phrase is played out.
“.@McDonalds So you’ll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend.”
.@McDonalds So you’ll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend.
— Wendy’s (@Wendys) March 30, 2017
That, my friends, is how you burn a burger.
Oh, but it got worse as people began to engage with Wendy’s.
@andthatumbrella @McDonalds It’s cool in the shade. Helps them keep their patties frozen.
— Wendy’s (@Wendys) March 30, 2017
//><!--The cheeseburger chain basically bodied McDonald’s, effectively taking over its competition’s Twitter account and offering suggestions to its patrons.//--><!
@Wendys I’m at McDonald’s and don’t know what to get any suggestions
— David Hollis (@dinodave5) March 30, 2017
//><!--Wendy’s even proposed a hypothesis for the 2018 target date.//--><!
@TheShadeRoom Are we waiting until 2018 so all the patties can thaw?
— Wendy’s (@Wendys) March 30, 2017
//><!--Let it be known. Wendy’s may have started the beef, but they intended to finish it, as well.//--><!
@vidagene @McDonalds We didn’t come to play, we came to win.
— Wendy’s (@Wendys) March 30, 2017
Wendy’s has gone above and beyond to singe any comers in the past. When it tweeted in December that its meat was too cool ever to be frozen, an online troll asked how in the world they kept meat fresh while shipping it to stores across the country.
@Wendys so you deliver it raw on a hot truck?
— Thuggy D (@NHride) January 2, 2017
Wendy’s reminded the troll he must have “forgot refrigerators existed.”
@NHride You don’t have to bring them into this just because you forgot refrigerators existed for a second there.
— Wendy’s (@Wendys) January 2, 2017
One could say the national burger franchises have been on a petty marathon. Last Halloween, a New York Burger King “dressed up” as McDonald’s. It’s sign read “”Booooo! Just kidding, we still flame-grill our burgers. Happy Halloween.”
This story was originally published March 30, 2017 at 1:03 AM.