Ahead of the World Cup, have hotel prices hit a low? See room rates in Miami
Now may be the moment to book a hotel room to enjoy the World Cup in Miami.
Plenty of rooms are available — and prices keep falling. The tournament opens in just over a week.
How much more will prices drop? Or have they hit a floor?
Some rate drops are slowing, including the nights of four of seven matches at Hard Rock Stadium in Miami Gardens. That suggests area hotels may be close to figuring out a pricing sweet spot.
Brazil vs. Scotland
The average nightly rate for June 24, the day Scotland plays Brazil, is about 27% lower than the peak rate offered since the draw for the tournament was unveiled, and 12% less than a reservation made 200 days earlier.
But in the last seven days, that rate has only dropped 1.9%, slower than the 11% it fell over the past 30 days.
The data through June 1 was provided to the Miami Herald by Lighthouse, a hospitality platform and analytics firm.
The Denver-based company regularly surveys over 100 hotels in the Miami area for each date of the World Cup. It collects and averages advertised nightly rates and monitors how they change over time. The firm does the same for the other host cities, although it doesn’t survey every market, including Fort Lauderdale.
Colombia vs. Portugal
Average rate the night of June 27, the day of the Colombia and Portugal match, is 24% lower than its high and 17% below the rate 200 days ago. It’s 14% lower than 30 days prior. But over the past seven days, the rate decreases have slowed.
The nightly hotel prices aren’t cheap for the two most attractive group stage matches to be played in Miami Gardens: $369 for Brazil vs Scotland and $387 for Portugal against Colombia. Yet they are far below what they were earlier.
The FIFA 2026 World Cup, hosted this year by Mexico, Canada, and the United States, starts June 11 in Mexico City. The tournament’s 72 group stage matches, the most ever, are spread out over 16 host cities or metropolitan areas.
Miami, one of 11 U.S. host areas, holds four Group Stage games at Hard Rock Stadium, followed by three elimination games.
World Cup reality vs. expectations
U.S. hosts have been plagued by lower demand than expected, especially among international visitors. Hotel prices have plummeted over the course of the year.
While Miami has done better than the majority of other hosts, it’s also unlikely to come close to earlier expectations by local tourism leaders. or promises made by FIFA, the Miami Herald reported in May. FIFA is the World Cup’s organizer.
Data from another firm, CoStar, shows that hotel bookings for the night of five of the seven matches at Hard Rock Stadium is lower than for the same dates in 2025, with no World Cup. That figure ranges from 26% to 37% and only the nights of Brazil-Scotland and Colombia-Portugal show improvement from last year, according to hotel data analytics firm CoStar. Bookings for the Brazil match are 8% higher than last year, and 5% higher for the Colombia match.
Meanwhile, Lighthouse’s pricing data shows that the average nightly rate for each of the seven matches to be played at Hard Rock Stadium has fallen between 21% and 42% from its peak, and 12% to 40% if the reservation was made 200 days ago.
Prices for all seven games have also dropped over the last 30 days, between 11% and 25%.
Miami tourism also sees other ominous signs. For the entire tournament, which spans 39 nights, 22 of them have shown decreases in nightly hotel rates by at least 30% compared to 200 nights ago.
Looking at the last 30 days, when interest should be building, the rates for each of the 39 nights dropped by 10% or higher. That could show fans won’t come to the tournament for large chunks of time.
But in a sign that fans may want to make a decision soon, the average rate for the Brazil-Scotland match went up 1% one day during the past seven days, a rare increase.
“Scotland vs. Brazil game is showing signs of life from a seven-day advertised pricing perspective,” Daniel Foreman, hospitality intelligence analyst at Lighthouse, told the Miami Herald. “This is actually Miami’s highest demand game” according to the firm’s data modeling, he said.
And the quarterfinal match, set for July 11, the average hotel price shows no change, meaning hotel rates have finally stopped dropping.
Most other U.S. host cities have similarly bleak data on hotel demand and pricing.
Yet there are some notable exceptions.
Houston has posted increases in nightly room rates for all seven matches it’s hosting compared to 200 days ago. Portugal vs. Uzbekistan has seen a 40% price increase.
Interest in Haiti
Kansas City’s group stage match, Ecuador vs. Curaçao, has posted a 16% jump and the average daily rate the night of that match is $386. Curaçao is the smallest country to ever play in the World Cup.
Meanwhile, one of the top performers among all group stage matches is Philadelphia’s June 19 Haiti vs. Brazil match. The nightly rate, $586, is a 30% jump from 200 days ago.
“It’s one of the standouts in pricing growth,” Foreman said. That price also exceeds that of every single match in Miami Gardens.
Haiti is making its first World Cup appearance in 52 years and Brazil has won the tournament more than any other country.
What are hotel rates in Miami for World Cup?
For the seven matches at Hard Rock Stadium in Miami Gardens, here are currently advertised average nightly hotel prices, according to Lighthouse.
June 15: $251.90
June 21: $309.05
June 24: $369.43
June 27: $387.35
July 3: $364.31
July 11: $389.66
July 18: $395.86