It’s Girl Scout Cookie season again. Something new — and empowering — has been added
A new flavor and new messaging join the old standards hawked at tables outside supermarkets by enterprising girls as a new Girl Scout Cookie season starts.
Thin Mints, Trefoils, Samoas, yeah, yeah, yeah, you probably know about those.
What’s new? Lemon-Ups, what’s on Lemon-Ups and the packaging around Lemon-Ups (and Thin Mints, Trefoils, Samoas, and Tagalongs).
First, the Lemon-Up cookie itself, soft on top but given crunchiness with a smooth, iced bottom. The softness on top contrasts with the messages encouraging going forth and conquering, such as “I am gutsy,” “I am strong” and “I am a risk-taker.”
The Girl Scouts say the messages are “inspired by Girl Scout entrepreneurs” and are “phases that bring the experience of Girl Scouting to life.”
Lemon-Ups packaging includes girls in hard hats and eye guards handling a solar panel outside a house. Each refashioned pack shows some activity available through Girl Scouts — camping, canoeing, creating media content, etc.
Girl Scout cookies sell or $5 or $6 a box, depending on variety. Shipments arrive on Saturday.
This story was originally published January 7, 2020 at 2:50 PM.
