So many people have had a relationship with Little Debbie for 50-some years, when you start talking about breaking off with her the parting is more than sweet sorrow. It turns into a Twitter tsunami.
With just one image and four ominous words — “One gotta go forever” — the Tennessee-based cake and cookie company sparked a snack debate on Twitter.
Little Debbie’s post pictured four of its items — the Christmas Tree Cake, Nutty Buddy, Oatmeal Creme Pies and HoneyBuns — and the wording seemed to suggest one of the sweets was going to be dropped. The hashtag #OneGottaGo started trending.
Sign Up and Save
Get six months of free digital access to the Miami Herald
The company, founded in the 1960s and owned by McKee Food Corporation, naturally is basking in the free publicity.
Hint: Clearly, Christmas Tree Cake is not designed to last beyond the season. Is that the one you’d live without if you had to?
Not that you may have to say goodbye, after all. The whole Little Debbie Twitter Snackgate may have been a publicity stunt gone large.
According to Today, McKee Food spokesperson Micke Gloekler said, “None of the products we listed on the Twitter post are in danger of going away. Our Little Debbie social media team thought it would be fun to get in on the #OneGottaGo Twitter meme, which asks a fairly tough question — if you had to live without one of four things you really love, which would it be?”
Follow @HowardCohen on Twitter.