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Hotel numbers show sporting events give Miami tourism a big boost

Barcelona forward Luis Suarez pass the ball against Real Madrid defender Raphael Varane during the first half of  ‘’El Clasico Miami’’ Barcelona-Real Madrid match as part of the International Champions Cup on Saturday, July 29, 2017, at Hard Rock Stadium in Miami Gardens.
Barcelona forward Luis Suarez pass the ball against Real Madrid defender Raphael Varane during the first half of ‘’El Clasico Miami’’ Barcelona-Real Madrid match as part of the International Champions Cup on Saturday, July 29, 2017, at Hard Rock Stadium in Miami Gardens.

Without the hype of a European soccer tournament or the MLB All-Star game, Miami’s hotel numbers fell flat.

In July, Miami hotels saw a 5.2 percent drop in occupancy and 3.4 percent drop in revenue compared to July 2017, according to data analytics firm STR.

Miami pulled in three major sporting events last July: the MLB All-Star Game, FanFest and El Clasico, a tournament game between European soccer clubs Real Madrid and FC Barcelona. The Greater Miami Convention and Visitor’s Association said those events led to all-time highs in July 2017.

“The comparison of the numbers is a clear indication of the positive impact of summer sporting events,” said Ginny Gutierrez, the CVB’s director community relations, via email.

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