Talking Super Bowl-inspired style with game-changing fashion label DSQUARED2

For most, Super Bowl weekend is all about the game. For DSQUARED2 designers Dean and Dan Caten, it’s about game day fashion. The twin designers are in currently Miami to celebrate the launch of their exclusive men’s limited-edition DSQUARED2 x Saks Fifth Avenue collection in honor of Super Bowl LIV, as well as the 25th anniversary of their brand. This Saturday from 5pm to 7pm at Saks Fifth Avenue Bal Harbour, the brand will unveil the highly anticipated pieces in the most Miami way of all, during an invite-only VIP party kicked off by DJ Irie.

The brothers launched their powerhouse brand DSQUARED2 in 1995, immediately embarking on a series of successful collaborations with music stars like Madonna and Christina Aguilera — propelling the label into the global mainstream. INDULGE Contributing Senior Fashion Editor Elysze Held caught up with the dynamic duo, who let us in on the secrets behind the success of the high profile brand.

EH: Dean and Dan, is it STILL true you only wear clothes you have designed yourself, and are you your own fit models?

Dean Caten: It’s definitely still true that we always wear our clothes! DSQUARED2 represents our personality, identity and style; it’s a brand for people who like to work, party and travel… just like us!

EH: 25 years… Where do you get your creativity from now?

Dan Caten: It could be a song, colors, feelings or even a picture! If we get positive feelings, we just try to transform them into creative ideas.

EH: Has your longevity in the industry affected the way you approach your work? Do you think you have a different approach because you are a duo?

Dean: Nothing has disappeared in terms of personal vision of style, passion, inspirations and creativity from DSQUARED2’s beginnings, we just have brought everything with us and we just go forward!

Dan: We have our very own place in this fashion universe and still love to mash up different influences, and we always try to do it in every collection we present. We combine our Canadian origins with our sense of humor and the expertise of Italian tailoring.

EH: It seems like you are very invested in keeping fashion fun for your target audience, your clients.

Dan: Fashion is about having fun and never taking yourself too seriously. We are the brand’s first clients and for this reason we wanted to create a comfortable but stylish look perfect for every occasion; this is the reason why our key elements came out naturally: Italian fine tailoring, denim, leather and strong accessories. We have always tried to combine denim with more sartorial pieces to give a more classical twist.

Dean: DSQUARED2 is a brand for all people around the world who love being impeccable and wear differently, mixing and matching what they have in their wardrobe who like to work, party and travel… just like us!