This Pink Stanley Soft Cooler Is on Sale Ahead of Fall Prime Day—Save 24% Off Now

Published Oct 5, 2025 10:00 pm ET


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Something that’s been revolutionary for camping trips, short hikes and other adventures is a soft backpack cooler. Although a large, hard-sided cooler gets the job done, it’s nearly impossible to carry around for more than two minutes. That’s why—when I saw this Stanley soft backpack cooler on sale ahead of Prime Big Deal Days—I knew it was a bargain hunter’s dream. At 24% off, it’s just $130. Oh, and it’s pink!

Stanley’s backpack cooler, the Madeline, can hold up to 20 cans at once. It features both a top handle and shoulder straps, depending on how you’d rather carry it. A discreet zipper on the side lets you stow away valuables. And it also has mesh side pockets, which can hold water bottles or other gear.

But most of all, I absolutely love that the Madeline cooler is environmentally-friendly. Crafted from recycled polyester, it’s a low-impact option for all your outdoor adventures. Meanwhile, its “built for life” lifetime warranty promises it’ll last forever. And if it doesn’t, you can reach out to the company directly for your money back.

Shoppers seem beyond satisfied with this purchase. Boasting 4.6 out of 5 stars from nearly 200 ratings, reviewers seem to especially love its design and functionality. “I love this cooler backpack. It’s not too big not too small,” one reviewer says. “Its the perfect size to hold everyone’s lunch and snacks for an afternoon out. Keeps everything cold not to mention its adorable! I love the color, too!”

So if you’re in the market for a new cooler, Stanley’s soft backpack cooler is both adorable and incredibly functional. At $40 off, you definitely won’t want to miss out on this major sale.

Lizzy Rosenberg is a Catskills-based journalist, with about eight years of experience in the world of journalism. She has written and edited at People.com, Elite Daily, PureWow, Green Matters, and Distractify. Additionally, she has several freelance bylines with SKI Magazine, Outside Magazine, Cosmopolitan, Hey Alma, Best Products and USA Today’s Reviewed. You may also recognize her name from the book Green Living, which she helped her team write and publish during her time as Managing Editor at Green Matters.

Chase Clements

Chase Clements

Editor McClatchy Commerce

Based in Kansas City, Chase Clements is the Commerce Content Operations Manager. He has many years of experience as a Commerce Writer and Editor for McClatchy.