Celebrate Women’s History Month and Shop These 15 Women-Owned Beauty Brands

Published Mar 5, 2025 5:52 am ET


composite photo of women-owned beauty products

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Women’s History Month is officially here! While we love supporting women-owned brands all year long, this month holds an extra special place in our hearts. For years, beauty brands have worked to empower and support women. For example, Glossier has collaborated with the WNBA to support women in sports, and brands like Pattern Beauty and Rhode continue to collaborate with female pop stars, celebrities and influencers. Celebrate Women’s History Month by shopping 15 of our favorite women-owned beauty brands below.

  1. This Tower 28 Tinted Sunscreen keeps your face protected from harmful UV rays while covering up blemishes. It contains aloe vera to soothe the skin, reduce redness and leave a natural finish.
  1. Depuff, brighten and moisturize your under-eye area with these Topicals Faded Brightening Under Eye Masks. They’re infused with caffeine, niacinamide and kojic acid and can fade dark circles in just 15 minutes.
  1. For a natural-like brow look, sport this Glossier Boy Brow Gel. It’s matte, smudge-proof and glides on smoothly.
  1. Hydrate, moisturize and soothe parched lips with this Summer Fridays Lip Butter Balm. It has a shimmery finish, a subtle hint of vanilla and is vegan and cruelty free.
  1. This Ouai Clarifying Shampoo is infused with apple cider vinegar and keratin, and it exfoliates the scalp, removes flakes and restores volume.
  1. Outline, define and fill in your brows with this Anastasia Beverly Hills Brow Wiz Pencil, which mimics your natural hair and glides on effortlessly.
  1. For waterproof and smudge-proof lashes that last all day long, apply this Thrive Cosmetics Liquid Lash Extensions Mascara.
  1. Detoxify, revive and soothe your scalp with the Briogeo Scalp Revival Shampoo. It’s infused with charcoal, peppermint and coconut oil and reduces flakiness, dryness and itchiness.
  1. Prep and prime your face for makeup while protecting it from the sun with the Supergoop! Unseen Sunscreen. It’s lightweight and comfortable and it doesn’t leave a white cast.
  1. Add a bit of sheer color and hydration to your lips with this Rhode Peptide Lip Tint. The creamy formula melts onto your lips and leaves them soft and moisturized for hours.
  1. Reduce the appearance of imperfections, fine lines and wrinkles by applying this Danessa Myricks Skin Blurring Powder.
  1. Add a bold pop of color and a soft, dewy glow to your cheeks with this Juvia’s Place Liquid Blush. A little bit goes a long way, so this tube will last a while.
  1. With 10 nourishing oils, this Pattern Beauty Hydration Shampoo cleanses your curls, removes buildup and leaves your hair smelling like sweet honey.
  1. Instantly hydrate your skin while reducing wrinkles and fine lines with this Tatcha Dewy Skin Cream. It’s boosted by ingredients like green tea and rice and leaves you with a healthy glow.
  2. Removing your makeup has never been easier with the Fenty Beauty Total Cleans’r. This two-in-one product removes your makeup and cleanses the dirt, oil and impurities from your skin.
Lauryn Jiles

Lauryn Jiles

Author McClatchy Commerce

Lauryn Jiles is a Content Commerce Assistant at McClatchy. She is based in South Carolina and graduated from the University of South Carolina with a bachelor’s degree in Journalism. Lauryn has written for numerous brands and is well-versed in the fashion, beauty, health, and lifestyle verticals. She enjoys yoga, coffee, fashion museums, sushi, and traveling.

Kayleigh Drake

Kayleigh Drake

Editor McClatchy Commerce

Kayleigh Drake is a Commerce Content Editor at McClatchy. She’s based in Birmingham, Alabama, and holds a bachelor’s degree in communications from the University of Alabama at Birmingham. Kayleigh has written and edited content for numerous publications, with a particular focus on the food, kitchen, home and lifestyle verticals. When she’s not fulfilling her editorial duties, she loves record shopping, playing guitar, baking and buying entirely too many plants.