This Medicube Mask Is TikTok’s Latest Skincare Obsession

Published Mar 4, 2025 11:21 am ET


Young redhead Caucasian woman, with vitiligo and acne on her face, doing a skin care in her home while observing herself in the mirror

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There’s always a new viral beauty or skincare trend making its rounds on social media. And after Hailey Bieber posted a picture of herself wearing the Medicube Pink Collagen Jelly Mask, TikTok was flooded with skincare enthusiasts giving their reviews on it. While this mask has been popular in Korea for a while now, its popularity is just now reaching the states. Here’s why the K-beauty community is consistently adding this mask to cart.

One of the key ingredients in this Medicube jelly mask is salmon DNA (yes, you read that right!), which helps to reduce the size of pores and even out your skin tone.

The hydrolyzed collagen in this face mask strengthens the skin barrier and makes your skin look firm and smooth. You can leave this mask on for three to four hours or overnight, and the pink color turns transparent while the active ingredients absorb into the skin. After removal, you’re left with a soft and glowy “glass skin” texture.

Offering 24-hour moisture retention, Medicube’s pink collagen jelly mask works well on all skin types. Numerous Amazon reviewers boast about how bright their skin shines after using it.

“I have used this mask a total of three times, and each time I take the mask off I am in shock at how well my skin looks,” says one reviewer. “I am literally left with a beautiful glow, and my fiancé actually pointed out how glowy I looked last night!”

Who would’ve guessed that a mask infused with salmon DNA would work so well for the skin? Get this pack of four masks for under $20 on Amazon!

Lauryn Jiles

Lauryn Jiles

Author McClatchy Commerce

Lauryn Jiles is a Content Commerce Assistant at McClatchy. She is based in South Carolina and graduated from the University of South Carolina with a bachelor’s degree in Journalism. Lauryn has written for numerous brands and is well-versed in the fashion, beauty, health, and lifestyle verticals. She enjoys yoga, coffee, fashion museums, sushi, and traveling.

Kayleigh Drake

Kayleigh Drake

Editor McClatchy Commerce

Kayleigh Drake is a Commerce Content Editor at McClatchy. She’s based in Birmingham, Alabama, and holds a bachelor’s degree in communications from the University of Alabama at Birmingham. Kayleigh has written and edited content for numerous publications, with a particular focus on the food, kitchen, home and lifestyle verticals. When she’s not fulfilling her editorial duties, she loves record shopping, playing guitar, baking and buying entirely too many plants.