This Juvia’s Place blush gives your cheeks the prettiest flush

Updated Mar 6, 2025 2:14 am ET


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Whenever I’m picking out a blush, I want it to be super pigmented. And when I say “pigmented,” I mean the type of bold blush that celebrities like Sabrina Carpenter and Serena Williams wear. So, after trying out several different brands of blush and seeing the Juvia’s Place Liquid Blush go viral on TikTok, I decided to try it out. I used it for the first time to complete my Halloween look in 2023, and I loved it so much that it’s become a permanent part of my beauty rotation.

I use this blush so frequently, I’ve had to restock it every few months — yes, it’s that good. So, why is it worth the hype? Read on for my full rundown on why you should hit checkout on this blush.

Juvia’s Place Liquid Blush, $18

photo of the Juvia’s Place Liquid Blush in Blush Lily
Amazon

Providing effortless application with a smooth brush, this Juvia’s Place liquid blush packs a pigmented punch. The creamy, blendable texture just melts into your skin, and it has a soft, dewy and radiant finish that looks gorgeous on all skin tones.

While I love a blush with some pigment, I love it even more when there’s a variety of shades to choose from. Although my go-to is the pink “Blush Lily” shade, there are 11 colors in total. I love doing an under-eye blush look with it, but you can also choose to combine colors for a “sunset blush” look.

Every shade is long-lasting, so you don’t need to worry about constant touch-ups, and it’s designed to withstand sweat and water. “The product from the brush lays on your cheeks EFFORTLESSLY!! It washes off your hand very easily too, fear not,” says one reviewer. “Absolutely my favorite blush, and I have been on the hunt for years. I usually do not buy the same product in a different color because I’ll use the ones I have first, but you cannot go wrong with these. Beautiful.”

I honestly cannot recommend this Juvia’s Place blush enough. It adds just the right amount of color and gives you a rosy, doll-like glow. Try it out, and soon you’ll be wanting to add every single shade to your cart.

Lauryn Jiles

Lauryn Jiles

Author McClatchy Commerce

Lauryn Jiles is a Content Commerce Assistant at McClatchy. She is based in South Carolina and graduated from the University of South Carolina with a bachelor’s degree in Journalism. Lauryn has written for numerous brands and is well-versed in the fashion, beauty, health, and lifestyle verticals. She enjoys yoga, coffee, fashion museums, sushi, and traveling.

Kayleigh Drake

Kayleigh Drake

Editor McClatchy Commerce

Kayleigh Drake is a Commerce Content Editor at McClatchy. She’s based in Birmingham, Alabama, and holds a bachelor’s degree in communications from the University of Alabama at Birmingham. Kayleigh has written and edited content for numerous publications, with a particular focus on the food, kitchen, home and lifestyle verticals. When she’s not fulfilling her editorial duties, she loves record shopping, playing guitar, baking and buying entirely too many plants.